The Comme Moi flagship store is located within the Art Deco Donghu Hotel in Shanghai, China. Built in 1925, the building underwent multiple renovations and changes in use over many decades. When designing the interior, Neri&Hu deliberately chose to keep these remnants of the past intact, while introducing new design elements to embody the Comme Moi brand: young, sophisticated, and exquisite.

Four sequential chambers are united by a continuous rail that threads through them, also serving as the armature for custom-designed hanging cabinets. Sheathed in an elegant metal mesh, these showcase cabinets stand out within the historic architectural surroundings to present the fashion pieces in a striking new light. A new terrazzo floor also unifies the space and occasionally extrudes up to form functional areas including the reception counter and seating with wooden inserts as an accent.

Guided by the metal rails and continuous flooring, shoppers can meander freely through the various rooms and end their journey in the lounge space. White linen changing rooms give way to a runway catwalk experience set against a scalloped glass feature wall.

Neri&Hu was awarded The American Architecture Prize (AAP) in 2017 for their design of Comme Moi Flagship Store.

The project includes Solo Bench designed by Neri&Hu and manufactured by De La Espada craftspeople.

Photo credit: Dirk Weiblen