Sulwhasoo Flagship Store

Enlarge image View image of Sulwhasoo Flagship Store

The flagship store of leading Asian skincare brand Sulwhasoo, located in Seoul, Korea, was designed by Neri&Hu with the concept of the lantern and its strong connection to Asian culture and traditions. A continuous brass structure ties together the five-story store, guiding customers on their journey through the space and leaving a lasting impression after they have departed.

Mirror volumes inserted into a wooden landscape reflect and amplify the seemingly endless structure. The delicate structure rests upon a solid ground of wide timber floor boards that occasionally rises up to form wooden counters with inserted solid stone blocks, on top of which Sulwhasoo’s products are displayed as precious objects. While it is primarily a guiding mechanism, the lantern structure is also a source of light — hanging within it are custom light fixtures that turn the structure into the main attribute to frame and highlight the products on display.

The holistic approach to the lantern concept — from space-making to lighting to display to signage — gives visitors a sense of endless intrigue and urges them to explore the spaces and products with passion and delight.

Neri&Hu products crafted by De La Espada feature throughout the store including Solo Dining Chair, Frame Sofa, Trio Side Table, Trio Coffee Table, and Shaker Dining Chair.

Photo credit: Pedro Pegenaute

Featured Products

The Frame series explores the architectural concept of tectonics, celebrating the art of construction. It was developed with the objective to create a single frame that could serve all the needs of the product such as a base, legs, decorative feature, and even practical support for accessories including trays. Made from solid wood, the frame’s appearance reveals clearly how it is constructed through the visible joinery details.

The Trio series is a tectonic exploration where the composition of the table legs is the design focal point. The tables stand on three legs, with each leg attached to another leg with an intermediate horizontal substructure. The tables express a purity of form and material, with the unexpected design focus under the table, where an intricately composed lattice work brings a hidden elegance to the otherwise simple and unassuming table ensemble. The tabletop is stunning in a choice of brass or copper. 

The Trio series is a tectonic exploration where the composition of the table legs is the design focal point. The tables stand on three legs, with each leg attached to another leg with an intermediate horizontal substructure. The tables express a purity of form and material, with the unexpected design focus under the table, where an intricately composed lattice work brings a hidden elegance to the otherwise simple and unassuming table ensemble.

Inspired by the Eames Shell Chair, the Solo Chair is an updated version that transforms the early industrial look of the Eames iconic chair into a sophisticated, comfortable chair that is suitable both in domestic and commercial settings. Solo  chair has an upholstered shell that hugs the sitting body to create a microcosmic universe for the person, becoming an object of shelter and refuge, where the person can be “solo” and undisturbed while being hugged in this position.

Shaker is a dining chair, inspired by the simple, honest and utilitarian approach of the movement after which it is named. The ladder back allows the chair to be hung on the wall, as the Shakers would have done.